I’m Nik Sharma.

I’m an entrepreneur and active investor. I spend my time building businesses, backing founders, and sharing what I learn along the way.

I’ve always liked figuring things out.

At eight, I was making presentations to convince my parents to switch phone companies. At thirteen, I was DJing events. By fifteen, I had started SocialVu Media, helping local restaurants and stores with social media.

After high school, I moved to San Francisco and joined an ad-tech startup as its third employee. Work at Hint and VaynerX followed, then I founded Sharma Brands.

What I’m working on now

A lot of my week goes into understanding why someone buys, what makes them come back, and what a team should work on next. Increasingly, it also goes into building AI systems I use in my own businesses.

I write about that work in my newsletter. It’s where I share examples and advice a founder can use for their next decision.

Outside the newsletter

I host Limited Supply, where I get into the decisions behind consumer businesses. And I make music with After Ours.

Explore my projects and selected investments, or find me on X and LinkedIn.

Earlier chapters: my published timeline.