I asked a true retention expert about churn… here’s how you fix it.
The decision to cancel happens weeks before someone even cancels… that’ just when you find out.
Retention & subscriptions.
Subscription mechanics and the customer experience work together. These articles look at the reasons customers return, the friction that makes them leave, and the practical choices behind recurring revenue.
A place to start
- Read the subscription playbook and compare it with your current offer.
- Review the experience from the first order through the next purchase.
- Use current customer feedback to decide which part to improve first.
Reading notes from the site editors. The articles below preserve the original writing.
4 things your retention program should be doing (and probably isn't)
All the money is made in LTV… that’s what we’re going to focus on today
The Subscription Playbook 2.0
The subscription offer, experience, and retention decisions worth revisiting.
My secret playbook for subscription based businesses!
8+ pages to make way more money by making subscriptions work for you
Email tactics and tips to make you an extra $250k this quarter
Low-hanging fruit, list segmentation, dynamic banners, and more.
The 10-page email marketing guide with all the flows, templates, and tricks to maximize revenue
It’s literally 12 pages and it took me 6 hours to put together, start to finish. You’re welcome!
The bare minimum you must do for retention marketing
I know it’s Black Friday week, but this is a quick read… promise.
8 golden nuggets for subscription growth
Taken from a portfolio company of mine raising a growth round
Don’t open this email if you hate psychology
First off, if you've been thinking about what Apple might be building for an ads platform, Moiz and I got into it on Limited Supply. If you don't care about the mechanics behind the next advertising juggernaut, then DO NOT…
IMPORTANT — Your Sunday Email Subscription
This past week, Moiz and I dropped the first episode of our podcast, Limited Supply, sponsored by Tapcart! On most Saturdays, we go workout and then end up talking shop for a couple of hours, so we figured, these are really…
Loyalty programs absolutely suck
Lately, one thing that's been top of mind for me is, what is the future of loyalty programs and referral programs? For the purpose of this email, let's condense "loyalty & referral" to "L&R", deal? Cool. L&R, LFG.
What Netflix and Hims know about subscription that DTC brands don’t
I have some resources/links and then we'll get into the meat (or tofu) of today's email. If you were forwarded this email, please subscribe so you don't have to wait to read it, and you'll also give me a serotonin boost! Click…
How to build a stronger subscription business
This past week my team put together all the merchandising for a new beverage brand we are launching early next month, and as a part of it, we had some great discussions around subscriptions. So for today's email, we'll talk…
1. SMS is a substitute for email.
Last Thursday, I was on the phone talking about a ton of new prospecting customer flows with Paloma, the Messenger app, and it dawned on me later, there is going to be a marketing role positioned for DMs, Messenger, SMS, etc.…
The 6 Must-Have Traits for a Perfect Subscription Business
This past week my team put together all the merchandising for a new beverage brand we are launching early next month, and as a part of it, we had some great discussions around subscriptions. So for today's email, we'll talk…
Mobile Apps Increase Customer LTV by 2.4x — Here's how you can make one on a budget
When I ran the direct-to-consumer (DTC) business of a fast-growing beverage brand, Hint, there was always four types of customer segments we looked after:
My Opinion on Loyalty Programs — Spoiler: They absolutely suck
One thing that's been top of mind for me is, what is the future of loyalty programs and referral programs? For the purpose of this email, let's condense "loyalty & referral" to "L&R", deal? Cool. L&R, LFG.
What a $100M Subscription Business Knows About Influencer Marketing That You Don't
In 2019, pre-Sharma Brands, I consulted for a couple of brands while I figured out what I wanted to do. One of the brands I was consulting for was The Pill Club.