8 Ways to Turn Customer Questions Into Revenue
Turn the questions in your support inbox into your next creative brief.
Creators & creative.
Useful creative starts with a clear reason for someone to care. Explore Nik’s writing on creators, briefs, storytelling, and turning customer insight into something worth watching.
A place to start
- Start with the creator playbook and define what a creator can show about the product.
- Use customer questions to identify the context a brief should explain.
- Compare the resulting work with the promise on the landing page.
Reading notes from the site editors. The articles below preserve the original writing.
Creators ARE your sales force, your awareness, and your army.
Winning social commerce used to mean winning Facebook ads. Find the right audience, match the hook to the pain point, put a good offer behind it, and let the machine spend. That still matters. But it is not enough anymore. The…
The 2026 Creator Playbook
How to hire creators for specific jobs and measure the results.
What you can learn from the top-selling TikTok Shop brand
This is strictly confidential information. Do not share. Do not forward
5 Gatekept Strategies to Work with Influencers (not whitelisting!)
You don’t need to spend six figures to do influencer marketing well — here’s 5 pages on it.
The 7 Creator Playbook — Usage guidelines, how to use them, etc.
This is a compilation of all the creator-related questions I answered for 3 hours this past Friday.
The New-Channel Launch Framework for YouTube, TV and Taboola
What is incrementality testing? What metrics do you need to track for YouTube? All the goodies!
Get your notepad — TikTok Shop Deeeeep Dive (9 pages of tactics)
Just read the first 30 seconds, and you’ll be hooked. It’s like a movie.
This is how TikTok Landing Pages are Different from Instagram or FB LPs
You’d never run a Snapchat ad on TV right? So why do it with your landing page?
The formula for influencer-driven landing pages
After getting this question too many times… Here’s your 6-page answer
The TikTok Shop Gold Rush — what is it & how to get a piece of the action
I get it, it’s Christmas Eve. But just give me 4 minutes of your time today!
8 easy ways to work with influencers
On Friday, Moiz and I recorded the final episode of the season for Limited Supply. It was bitter-sweet knowing that it was the last episode. But we still have 3 weeks of podcasts coming out — the next two are with Harley…
This is how you go viral on TikTok
Every week, there's always one thing that companies are jealous of one another about, and it's never related to customer acquisition. It's always about their social media — what they're posting organically, how influencers are…
This is how you generate sales from TikTok without any ad spend
Today, I wanted to share some thoughts about TikTok, and lastly go deep on how we send/seed products to creators and drive revenue from TikTok without spending any money on ads.
What a $100M company knows about influencer marketing that you don’t
The first one had a slightly higher open rate, but interestingly also had a higher click-through rate, by 0.53%! Three people forwarded to >100 people. Thank you!
Attachment:1 PDF (The UGC Video Playbook by Sharma Brands)
Before we get into today's newsletter, I just wanted to thank everyone for reading this newsletter. The concept of writing articles has always felt daunting (unless done with David Perell), but writing this newsletter is like…
What $10M+ in YouTube spend taught a growth marketer
Quick favor to ask - if you are someone who is looking to sell your brand, or you know someone who's looking to sell, please send info to acquisitions@sharmabrands.com and someone will reach out!
Influencers/Creators/Ambassadors
Anyways, onto today's email, I wanted to talk about affiliate marketing, especially as it relates to DTC brands. I have gotten a good amount of requests for this topic, and after putting up a tweet thread yesterday, it became…
8 Tips to go Viral on TikTok & Drive DTC Sales
Every week, there's always one thing that companies are jealous of one another about, and it's never related to customer acquisition. It's always about their social media — what they're posting organically, how influencers are…
Breakdown: The Athletic Greens TikTok Strategy
Today, I wanted to share some thoughts about TikTok, and lastly go deep on how we send/seed products to creators and drive revenue from TikTok without spending any money on ads.
Free Download: The Influencer Content Creation Cheatsheet
I wanted to dive into something I'm seeing more and more. As of now, May 16th, most brands are beginning to think about going into the first real shopping season of the year: early summer. That means there are more products…
Playbook: This is How You Form Meaningful Partnerships with Influencers
I wanted to also say thank you to everyone who had donated last week to our family’s GoFundMe to help people in India get through COVID. Everyone’s donations really added up, even just the $2 ones. I’m extremely grateful for…