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This is officially the first newsletter under the Workweek umbrella, and I'm absolutely stoked about it. A few years ago when Adam Ryan was the President of TheHustle, and I couldn't even get into a bar, we used to get…
NewsletterIt's crazy to see a war happen in the modern-day, where soldiers are live-streaming their day on TikTok and we get updates faster than major news networks through Twitter. Organizations like Anonymous (a famous hacktivist…
NewsletterFor today's email, I want to keep it shorter than usual and to the point, since I know most people are treating tonight as a Saturday night (as you should!).
NewsletterLast week, I asked in my newsletter if anyone wanted to see how we've tested brands to see if they'll "pop" upon launch and thousands of you replied with emojis! So, here we go.
NewsletterI'm writing this email from the technology epicenter of the country — beautiful Miami! I came down here to run a 5K that I spent all of January training for with 64 miles in the bag, and thanks to my Eight Sleep, Essentia…
NewsletterFor those of you who joined the Masala Capital rolling fund a few months ago, congrats on your investment into Feastables! The brand launched yesterday, and I'm grateful that the Sharma Brands team was able to play a part in…
NewsletterEvery week, there's always one thing that companies are jealous of one another about, and it's never related to customer acquisition. It's always about their social media — what they're posting organically, how influencers are…
NewsletterToday's email is going to be a combination of a few thoughts I've had this past week, so buckle in, and get ready to make a few pit stops.
NewsletterLately, one thing that's been top of mind for me is, what is the future of loyalty programs and referral programs? For the purpose of this email, let's condense "loyalty & referral" to "L&R", deal? Cool. L&R, LFG.
NewsletterWhen the Sharma Brands team is at full capacity or companies are at a stage that’s too early to work with us, I try to help them via MentorPass. The idea is that it’s still me, you still get the strategy work from Sharma…
NewsletterBut before we do that, I just wanted to say thank you. Because of you opening this email, right now, you've continuously encouraged me to write this newsletter every Sunday. I truly hope it's been helpful to you throughout the…
NewsletterOn Friday, I spoke with a brand we had worked within the past, and the topic was mainly centered around launching into retail and how to drive sell-through, as a DTC brand. If you've ever gone into retail, you know that…
NewsletterWhen you are driving traffic, whether it's paid traffic or organic, you want to create a journey or an experience for the customer coming into your brand. I personally like to say that you want to imagine your website visitor…
NewsletterBut first, this Tuesday, The Sharma Bodega will be launching at Bodega.co. You'll likely get an email from me on the day of, but until then, just know there are two parts to it:
NewsletterYesterday I tweeted about a portfolio company of mine that I began to advise in 2019, and it blew up. So today's email is going to be dedicated to breaking down the steps in that thread since many wanted more details. If you…
NewsletterSo Friday night, I was catching up on Shark Tank episodes I've missed lately and saw a brand that's sent me product samples before. First of all, it's so cool to see brands I know or founders I know get up on Shark Tank,…
NewsletterToday, I wanted to share some thoughts about TikTok, and lastly go deep on how we send/seed products to creators and drive revenue from TikTok without spending any money on ads.
NewsletterThere is so much money going around right now in the world of venture capital. If you haven't heard about companies like 1520, Buyk, JOKR, or Gorrilas, they have hundreds of millions of dollars to deliver groceries in 15-20…
NewsletterI'm going to start a very short (2-minute read) email that goes out every Wednesday, with a handful of curated tweets that expanded or challenged my thinking. There is so much marketing, tech, and commerce content on Twitter,…
NewsletterBut, first, if you're getting this newsletter forwarded to you, please make sure to sign up for yourself by clicking here. You deserve to get the email at the same time!
NewsletterIf someone forwarded this newsletter to you, please, please click here to subscribe for yourself. Don’t let Conrad get this email before you do!
NewsletterHopefully, you've got a beverage of choice in your hand today (maybe a Liquid Death can?), and you're ready to start jamming on all things Black Friday through Cyber Monday (BFCM). If you haven't already started your…
NewsletterThe first one had a slightly higher open rate, but interestingly also had a higher click-through rate, by 0.53%! Three people forwarded to >100 people. Thank you!
NewsletterThe second one had a slightly higher open rate, but interestingly also had a higher click-through rate, as a percentage. There were hundreds of forwards as well. Thank you!
NewsletterA few reading routes through the collection.
Start with customer questions, then work through the PDP.
2 articlesSubscription mechanics and the experience after a purchase.
2 articlesTurn what customers ask into a useful creator brief.
2 articlesThe growth decisions and experiments I’m working through that week.