The 4 things 85% of DTC brands are getting wrong
Don’t be like everyone else… get ahead and convert more customers.
NewsletterThe library.
335 articles. Find something you can put to work.
335 of 335 articles
The 2026 Vitamins & Supplements Playbook
7 things the brands doing $100M+ are doing that everyone else isn't.
NewsletterThe product is fine. The education is broken.
Your conversion rate isn't low. Your comprehension is.
Newsletter$3.5B worth of revenue made a report… I tore it apart for you.
AI apparently doesn’t work, but it’s because none of you are using it properly.
NewsletterThis is how IM8 scaled to $100M in 11 months
Inside secrets from a private founder mastermind
NewsletterYour PDP is costing you more than your ads are.
Last week I was on a call with a brand doing about $14M a year. Good product, solid retention, decent creative. Their conversion rate on paid traffic was sitting at 1.1%. They thought they had a traffic problem. They did not…
NewsletterClawdBot time… let’s build a second brain
1 hour of setup will put you in the top 1%
NewsletterThe 2026 Creator Playbook
How to hire creators for specific jobs and measure the results.
NewsletterIf you’re not using AI like this, you’ll be left behind
If you’re not using AI like this, you’ll be left behind
NewsletterThe Subscription Playbook 2.0
The subscription offer, experience, and retention decisions worth revisiting.
NewsletterPromotions 101: How to run offers without being a discount brand
There's a right way and a wrong way to give your customers a deal
NewsletterWhat you can learn from the top-selling TikTok Shop brand
This is strictly confidential information. Do not share. Do not forward
NewsletterThe DTC Triage Playbook (What I Fix First When a Brand is Bleeding)
The same 7 fixes keep showing up. Here's the exact playbook.
NewsletterWhat brands MISS about building brand: The Cohesion Tax
When a brand fixes this problem, almost all of their issues with “marketing” get fixed.
NewsletterProvocative Patterns of Winning Brands
Give me 45 seconds, and I’ll give you a way to stand out this year.
NewsletterDon’t buy fake awareness marketing
Let’s go back to what the 3 parts of the funnel really are, and what you need to do…
Newsletter6 Pages on Launching New Channels This Year
“I tested this channel and it failed” -- no you just did it wrong.
Newsletter9 Tactics to Drive Incremental Funnel Performance
7 pages of tactics to start the new year right!
Newsletter26 “Things” to Prep Q4 2026 (it’s time)
Just copy/paste, and forward to someone on your team.
Newsletter8 Revenue Leaks You Can Fix Before 2026
I See 25–50 Brands a Week. These 8 Problems Keep Showing Up.
NewsletterA strategic and easy-to-follow PDP playbook
What your product page needs to answer before a customer buys.
NewsletterA fun post-BFCM read... gimme 45 seconds
As someone who’s reading this right now, you are probably still catching your breath from BFCM. The madness is far from over… if anything the craziness is just getting started. Catch your breath, because after this, we have…
Newsletter8 BFCM Hacks to Steal for December
I found some mid-BFCM ideas/tactics you can take and apply to your own brand ASAP.
NewsletterYou’re wasting money by not doing the basics of Social Shopping
It’s not about “TikTok Shop” it’s about giving better signals.
NewsletterStart with a decision.
A few reading routes through the collection.
Improve a product page
Start with customer questions, then work through the PDP.
2 articlesKeep customers coming back
Subscription mechanics and the experience after a purchase.
2 articlesMake better creative
Turn what customers ask into a useful creator brief.
2 articlesGet the next issue.
The growth decisions and experiments I’m working through that week.