Conversion Tricks: Expert endorsements, micro-commitments, etc
Give me 58 seconds to make you more money
NewsletterThe library.
335 articles. Find something you can put to work.
335 of 335 articles
A 30 second rant to make you more money, instantly
We’re going to chat about whitelis- I mean partnership ads
NewsletterMy Process to Build Landing Pages That Print Money
If you’re not building a process that scales LPs, you’re going to lose.
Newsletter7 Page Rant on Why You Need a Web Design Team/Process
You wouldn’t have a Formula 1 team without engineers… why would you have a storefront without a design process?
NewsletterLet’s build a Shopify app in 60 minutes (vibe coding!)
By the end of the email, you’ll have a Shopify app you can install on your store.
Newsletter13 insights from the founder of BREZ ($70M in revenue this year)
6 pages of lessons from one of the fastest growing beverage brands, ever.
Newsletter22 tips to write copy like a 9-figure brand
Good copy can unlock a world of performance possibilities.
Newsletter12+ Last Minute Q4 Tips to make an extra $100k
A compilation of notes I’ve given to clients, portfolio companies and my own brands
Newsletter20 Underrated Tactics to Nail Your Brand Launch
Don’t be another brand that forgets these basic tips!
NewsletterWhat GLP-1 Marketers Are Doing Better Than You
4 brands have killer landing pages — here’s what you can steal.
NewsletterFinding the next acquisition arbitrage
It’s not as easy as, “We should copy what Gruns is doing”
NewsletterNik Sharma’s 2025 BFCM Playbook
At 30,000 feet, here are all the pieces I’m thinking about to crush DTC sales.
NewsletterThis is what’s wrong with the middle of the funnel
this 5 minute read will make you millions!
NewsletterThe biggest arbitrage with Meta ads no one does — Partnership Ads
I’ve been running these for 8 years now, let me rant about why they’re so good.
NewsletterBrand VS Performance — Which deserves more budget?
A quick rant of thoughts with some nuggets for you.
Newsletter24 Landing Page Tips to Double Conversion Rate$
After hundreds of tests and millions of visitors, this is all you need to focus on.
NewsletterThe Jackpot (aka new customer offer) for DTC Brands
Once you nail this, everything else becomes 10x easier.
NewsletterThe High CPA Diagnostics Checklist — MUST READ!
“My CPA is too high, what should I do” Let me tell you what you’re messing up! Happy Sunday!
NewsletterWTF is a 3PL? Everything you need to know
The truth about third-party logistics from someone who's seen it all on the bootstrapped side
NewsletterThe brand launched and sales stopped… here’s how I would fix it.
Day 1 is great. Day 2 is half as good. Day 3, everything stops. What happened to everyone?!
NewsletterMy birthday — 29 tips to make $290,000.29
Portless — A 3PL that takes inventory from China to doorsteps in the US in 6 days.
Newsletter40 Must-Do’s from my iPhone Notes App
This is one of those emails that should make you $100k+ again
NewsletterAI… where to start and AI101 for Brands
If you’re ready to transform how you leverage AI within your business, you must open today’s newsletter.
Newsletter5 Page Supplement Brand Site Teardown
Everything wrong with it, and what I would fix!
NewsletterStart with a decision.
A few reading routes through the collection.
Improve a product page
Start with customer questions, then work through the PDP.
2 articlesKeep customers coming back
Subscription mechanics and the experience after a purchase.
2 articlesMake better creative
Turn what customers ask into a useful creator brief.
2 articlesGet the next issue.
The growth decisions and experiments I’m working through that week.