7 Questions to ask yourself on Superbowl Sunday
I’m 100% certain you haven’t done this yet
NewsletterThe library.
335 articles. Find something you can put to work.
335 of 335 articles
3,000 words on the modern-day playbook to scale
This ended up being 9 pages in a Google doc…
NewsletterThe trick to making direct mail ads work for you
You don’t have to spend $30k to test direct mail, finally!
NewsletterThis is how Outdoor Voices scaled without spending ad dollars
Ty Haney, the founder of Outdoor Voices, talks about what separated OV from her competitors.
NewsletterThe secrets to weaponizing your copy in ads, your site, and other places
It’s a short one, but let’s talk about words that make you money
Newsletter14 sources for content you’re not tapping into
Before we start, I want to buy you coffee. If you reply to this tweet with what you like/don’t like about Limited Supply, I’m going to Venmo $5 to 20 people for coffee.
NewsletterThe Sharma Recap of 2022 — What’s next?
2022 was a wild ride. Sharma Brands did more than I could’ve imagined from a capabilities and revenue standpoint, and we doubled the headcount.
NewsletterA 73-second rant on making stronger ad creative
We’ve got 1 more Sunday newsletter after this, where I have something special planned. We’ve got 2 more episodes of Limited Supply until the close of Season 2 (we recorded both in person, and they’re 10x better!). I hope…
NewsletterThe TRACE model, how to iterate LPs, and if retail is worth it
Before we get into the meat of today's email, if you’ve emailed or texted me and I haven’t gotten back to you, please don’t be offended by that! I have been swamped, and it’s nearly impossible for me to get back to everyone in…
Newsletter7 things holding back 99% of brands from real revenue
Before we get into it, did you get a chance to listen to Limited Supply this past week? We shared numbers from different merchants’ Black Friday sales. I’ll admit, the quality of the audio… not our best work (Moiz and I were…
NewsletterHere are 22 revenue-driving tactics in the marketing funnel you should be doing
This coming Wednesday (Nov 30th) I’m going to send an email out with a ton of results of what happened on Black Friday and Cyber Monday for brands. If you want a shoutout in the email or on Limited Supply, send your numbers…
NewsletterA 4-minute pre-BFCM checklist & speech
I’m going to keep today’s Sunday newsletter shorter than normal since I know everyone is focused on BFCM stuff. Today’s content will be a checklist of things to make sure you double-check and turn on, to ensure a…
Newsletter7 high-converting landing page formats to use
Before we get into it, I have to ask... did you check out this week's Limited Supply episode? If not, you can listen to it here during a workout, a car ride, or when you're showering and don't want to listen to the same…
Newsletter2,000+ words on what makes a good landing page
Today's email was originally written as a document that every new HOOX employee sees as a part of their training to build landing pages for brands like Roman and Crocs to younger brands like Nori, Pela, and Chamberlain Coffee.
Newsletter5 Black Friday Tactics That Blew Moiz’s Mind
Before we get into this week's newsletter, have I ever told you that me and Moiz Ali, the guy behind Native Deodorant, have a podcast called Limited Supply? Francesco really liked the last episode breaking down the numbers…
NewsletterThe TRACE Framework to Master Customer Acquisition
Before that, I have to put my weekly plug for you to check out Limited Supply, a podcast that Drew, the founder of Mad Rabbit Tattoo says "bangs". No really, look at this tweet. He's referring to our new episode that just…
NewsletterWe’re giving free landing pages away!
Before I get into today's newsletter, I want you to know that we are running a Black Friday sale for HOOX, with savings of up to $5,000! Click here to see the full process of our landing page creation, and see how landing…
NewsletterThe strategy that helps us sell booze for clients
This may have been one of the craziest weeks. People got their Lucky Sharms cereal box and t-shirt, Me and Moiz recorded a Limited Supply episode with Keith Rabois, I spoke at a panel about creator-led brands, Juvee (a creator…
NewsletterThis is why celebrities are launching brands
Over the last couple of years, it feels like every celebrity and their mother has launched a brand. On the surface level, it seems like a phenomenal idea at the beginning:
Newsletter8 easy ways to work with influencers
On Friday, Moiz and I recorded the final episode of the season for Limited Supply. It was bitter-sweet knowing that it was the last episode. But we still have 3 weeks of podcasts coming out — the next two are with Harley…
NewsletterThe software stack every 7-figure DTC brand uses
This past week, Moiz and I had the honor of recording 2 FULL episodes of Limited Supply with Harley Finkelstein, the President of Shopify. We spent 2 hours together, talking all about why Shopify supports Yotpo, why they don't…
NewsletterThe audience is your biggest asset
Before we start the newsletter, I wanted to take a second to acknowledge and remember those who responded and lost their lives on 9/11/2001. Every year when this day comes around, it makes me so upset to know that some people…
NewsletterHere’s how you can maximize revenue on Black Friday
This whole week I've had ESPN on 24/7 for the US Open tournament, anyone else? Tennis is such a fascinating game about mental strength and doing the extra thing — taking the extra step on a forehand, jumping with a little…
NewsletterDon’t open this email if you hate psychology
First off, if you've been thinking about what Apple might be building for an ads platform, Moiz and I got into it on Limited Supply. If you don't care about the mechanics behind the next advertising juggernaut, then DO NOT…
NewsletterStart with a decision.
A few reading routes through the collection.
Improve a product page
Start with customer questions, then work through the PDP.
2 articlesKeep customers coming back
Subscription mechanics and the experience after a purchase.
2 articlesMake better creative
Turn what customers ask into a useful creator brief.
2 articlesGet the next issue.
The growth decisions and experiments I’m working through that week.